LOTOS Unveils the Latest “The Royal Lineage” Campaign A Legacy of Extraordinary Craftsmanship

LOTOS, the leading German jewelry eyewear brand, proudly presents its latest campaign “The Royal Lineage”, celebrating over 150 years of unparalleled craftsmanship and legacy. This exquisite collection of eyewear masterpieces embodies the artistry honed across generations, showcasing the brand's unique aesthetic of luxury and its illustrious history.

In 1872, Mr. Philipp Döppenschmitt established LOTOS in the "City of Gold", Pforzheim, Germany, adopting the lotus flower as its emblem—a symbol of beauty and purity that would come to define a globally renowned brand. Originally celebrated for its exquisite jewelry, LOTOS has since evolved to seamlessly blend the art of fine jewelry with the creation of luxurious eyewear, resulting in a stunning array of opulent jewelry eyewear masterpieces.

As the fifth generation of the Schmidt family continues this distinguished tradition, each piece of LOTOS eyewear is a testament to a rich heritage of artistry and skill, meticulously passed down through generations. Our artisans, steeped in the time-honored techniques of goldsmithing, engraving, and diamond setting, infuse every frame with unparalleled quality and timeless design. “The Royal Lineage” campaign celebrates this enduring legacy, showcasing eyewear that not only reflects the spirit of the times but also honors the craftsmanship that has defined LOTOS for over a century and a half.

Each pair of LOTOS frames is not just an accessory; it is a piece of history, a symbol of excellence, and a commitment to the art of luxury that transcends generations.

Jewelry Collection

 

LA-24P111
90 diamonds, princess cut, 2.56 ct., 18K white gold

 

LA-24P111
90 diamonds, princess cut, 2.56 ct., 18K white gold

 

LA-24P222
92 diamonds, princess cut, 1.45 ct., 18K rose gold

The latest additions to the One of One collection are the Dragon King (LA-24P111) and Dragon Prince (LA-24P222). Inspired by the dragon, a symbol of imperial power and nobility in Eastern culture, these designs feature temple arms shaped like dragon scales, each adorned with stunning princess-cut diamonds. Through intricate techniques, the eyewear highlights the dragon's majestic and formidable presence.

The dragon also embodies auspiciousness and protection, representing the safeguarding of LOTOS’ unique philosophy and artisanal legacy. As it soars through challenges, guided by a vision of a bright future, the brand continues its historical journey into a powerful new era, ready to open a new chapter. The two exclusive new creations are crafted in 18K white gold and rose gold; the Dragon King is even with exquisite dragon pattern intricately carved on the bridge, complemented by 90 dazzling diamonds. Both masterpieces reflect the brand's illustrious history, bestowing an unmatched regal aura upon the wearer.

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